Customers have describedAmpush as the “McKinsey of growth marketing,” and in many ways, it’s apt. Ampush has a relentlessly quantitative, full-funnel approach to growth marketing, and they’ve built proprietary software to back it up. Co-founder and CEO Jesse Pujji explains why Ampush exclusively works with direct to consumer companies, and why they went from serving 100 companies in 2015 to forming deeper partnerships with less than 20 companies today.
On Ampush’s evolution
“From 2011 to 2015, we were one of a handful of companies that could do Facebook really well, although that’s all we did. As a result, we ended up working with a ton of growth brands and Fortune 1000 brands, like Dollar Shave Club, Uber, Stitch Fix, and all of these direct to consumer brands and businesses.
By 2015, we realized, “what got us here won’t get us there,” and so we started to question how we would evolve our offering and our company. Just doing Facebook would be okay, it would be good, but it wouldn’t be great, and we always said, “We want to be really great.”
Advice to early-stage founders
“Amazing at testing, measuring and iterating. Very quality and long term focused.” Katia Beauchamp, NYC, Co-founder & CEO, Birchbox
“It’s important for a founder to understand the right metrics and what levers can be pulled because they’re going to need to understand it to keep growing their business. I typically recommend that one of the founders spend 50% of their time for 90 to 180 days with one or two contractors who really know the technicalities of Facebook and Google you don’t have to learn those if you’re a founder, but you do want to understand which copy is resonating, which creative, which audience, etc. It takes a founders’ level of depth to crack the nut, and then Ampush can come in.”
Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.
Interview with Ampush CEO & Co-Founder Jesse Pujji
Yvonne Leow: Tell us about your journey. How did you find yourself working in growth?
Jesse Pujji: I was born and raised in St. Louis, Missouri. My dad was an immigrant so I learned early on how to also be a small business entrepreneur. I was always running a snow-shoveling business, a lemonade stand business, a DJ-ing company. We cornered the Indian DJ-ing market in St. Louis. It turns out there weren’t a lot of Indian DJs in Missouri!