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Upcoming Training Workshop Teaches You to Better Listen to Your Customers

The ability to listen to your customers more effectively has introduced new challenges and opportunities.

Because of digital technology, your customers can let you know how they feel on your website, social media channel, blog, and other outlets.

Applied Marketing Science (AMS) is holding a training workshop titled, “Listening to the Voice of the Customer” to teach you how to listen and use the information for better engagement.

According to AMS, the course will present the Voice of the Customer (VOC) market research. With this research, attendees will learn how to use the data to accelerate innovation in their markets.

The interactive format of the workshop has practice exercises for building skills through hands-on activities. The company says participants can expect to execute VOC within their organization after the workshop.

The event will take place on April 23-24, 2019 in downtown Boston.

Use discount code SMALLBIZ and you can get a $100 discount.

Register Now





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Led by veteran product development and market research experts, this course will introduce Voice of the Customer (VOC) market research and teach you to use it to accelerate innovation in business-to-business markets. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills and will also expose you to the latest applications of these techniques in areas such as machine learning and journey mapping.

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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

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