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Salesforce Buys Tableau Software in Its Largest Deal to Date

It’s a major bid to build up Salesforce’s analytics offering.

Salesforce.com Inc. agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion in a major bid to build its analytics offering.

The takeover of Tableau will be Salesforce’s largest deal to date, according to data compiled by Bloomberg. Co-Chief Executive Officers Marc Benioff and Keith Block have been chasing new markets to reach an annual revenue goal of $26 billion to $28 billion by fiscal year 2023.

Tableau will remain headquartered in Seattle and will continue to be led by CEO Adam Selipsky, a former Amazon.com Inc. executive who has been transitioning Tableau’s software tools to cloud-based subscriptions. Each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, the companies said in a statement Monday. The deal price represents premium of 42% to Tableau’s closing price on Friday.

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