Marketing Tips

6 Digital Marketing Trends Startups Should be Aware of in 2019

The rise of the internet and the increasing penetration of smartphones has made it necessary for businesses to take the digital route. However, it can be challenging to stay a notch above the competition amid changing customer expectations, Google algorithms, and the emerging digital marketing trends.

Without doubt, digital marketing helps new businesses be where their customers are, putting them on the fast track to success. Consequently, startups are striving to attract and engage their audience using various digital channels like websites, blogs, social media, video marketing, direct mailing and messaging.

If you are a startup owner, you cannot afford to ignore the hottest trends in the digital space. Here are the latest trends in the digital marketing domain, enabling you to create a solid marketing strategy that generates leads and drives business profitability.

1. AI Will Power Customer Segmentation

Artificial intelligence is revolutionizing digital marketing by offering innovative solutions that help businesses understand customer needs and preferences, and deliver customized experiences.

No wonder an increasing number of startups are introducing AI to their marketing intelligence systems. In fact, a recent study revealed that 64 percent of firms want to deploy AI this year to drive their algorithms and marketing campaigns.

Apart from offering chatbots and recommendation engines, AI applications such as voice search, image processing, smart report generation, predictive customer behavior, and digital advertising are helping young startups enhance customer experience and stay ahead of the competition. For instance, AI can track customer habits and shopping behavior and make personalized suggestions, giving the users the impression that the product is specifically designed for them.

Programmatic advertising is another trend within the AI space that enables businesses to automate ad buying and reach a specific audience. It is estimated that by 2020, nearly 86 percent of all digital ads will be powered by AI.

AI remains the most cost-effective solution for boosting the productivity and profitability of businesses, making it an indispensable tool for the success of digital marketing campaigns.

2. Demand for Accelerated Mobile Pages Will Increase

With nearly 60 percent of Google search queries coming from smartphones, businesses will have to work on reducing their mobile websites’ loading time in order to improve the SEO ranking and reduce the bounce rate. Customers expect a webpage to load in less than two seconds, failing which they may leave and never return. Refer to the infographic below to know why faster websites can help you boost your profits.

According to Google, more than two billion accelerated mobile pages cover over 900 thousand domains. In fact, the tech giant is moving towards using factors such as mobile-first indexing, accelerated mobile pages (AMP), and progressive web apps (PWA) to determine website ranking.

Startups cannot afford to lose customers due to slow page loading. As people increasingly use digital platforms for searching content and shopping, the demand for AMP will skyrocket.

3. Micro-Moments = New Consumer Behavior

Statistics shared by Digital Trends reveal that Americans spend an alarming 4.7 hours per day on their mobile devices looking for products, interacting on social media, or reading content. Moreover, customers are experiencing ‘content shock’ due to the constant bombardment of ads, tweets, messages, push notifications, and content.

Consequently, new businesses need to think of innovative ways to reach their high-tech customers. Lately, Micro-Moments has created a lot of buzz in the digital marketing space as it helps businesses learn about consumer behavior and deliver marketing messages that are tailored to the customers’ interests (all within a few seconds).

The Micro-Moments feature allows you to be on platforms where your customers are searching ‘in the moment,’ allowing you to increase your visibility and conversion rate. These platforms include Google, Facebook, Amazon, Google Maps and YouTube, among others.

4. This Is the Year of the Video Revolution for Marketers

Videos are on the growth trajectory within the digital marketing space, with 76 percent of business owners believing that video marketing can give them a good customer conversion rate and ROI. In fact, studies show that 68 percent of customers prefer watching an explainer video as against calling the customer service team for assistance.

Unlike plain content, videos build trust, which is the basis of conversion or sales. Moreover, videos increase the visitors’ time on a website, thereby boosting its SEO ranking. Statistics confirm that websites with videos are 53 times more likely to feature first in Google’s search results.

Video marketing is a hot trend in the digital world. Consequently, startups should develop an appropriate video marketing strategy to increase their website traffic and customer conversions.

5. Live Videos Deserve a Special Mention

Whether you use Snapchat, Instagram, YouTube, or Facebook, live videos are growing in popularity. Social media stories are one of the most profitable techniques used by marketers to promote their brands and improve customer engagement.

The fact that these stories disappear after a specific period makes it easy for marketers to take advantage of the FOMO (fear of missing out) factor, creating a sense of urgency among the target customers. No wonder live video is estimated to grow 15-fold between 2017 and 2022, and will account for 17 percent of the total internet traffic by 2022.

This free-to-use effective marketing tool is definitely a must-try for all startups.

6. User-Generated Content Is King

Users trust insights, reactions, and testimonials from real customers rather than promotional pitches. According to Neilson Consumer Trust Index, 92 percent of customers trust user-generated content (UGC) over traditional sales pitches.

Apart from being a cost-effective marketing technique to generate unbiased content, UGC boosts customer engagement, builds customer loyalty, and maximizes business returns. UGC plays a critical role in instilling trust in the target audience and boosting conversion rates. Hence, new business owners will depend on influencers (not necessarily celebrities) to endorse their brands and create engaging and authentic content across digital marketing channels.

Digital marketing has come a long way in changing the manner in which businesses connect with their customers. In order to stay competitive and drive business profitability, startups should be aware of the latest trends in this domain and use them to their advantage.

The 2019 digital marketing trends shared in this post will help you create a solid online marketing strategy for your startup, positively impacting your customer base and bottom line.


The Best 10 Places to Share Your New Business Number

You have a shiny, brand new phone number—and you’re anxious to show it off. You should be. 63% of people still prefer contacting a business by phone, which means that if you want to grow your business, you need to get your phone number out into the world as much as possible.

Here are ten places you can share your new business number to drive more business, increase your visibility, and land more clients and customers for your company:

1. Your Website

Putting your contact information on your website is one of the most essential ways you can promote your business and drive new customers to finding your essential contact information—especially your phone number.

If you direct people to your website, including your phone number on your site is a great way to ensure they find the right place to contact you.

You can also try adding a “click to call” feature. Even with online chat and social media prevalence these days, QuickSprout found that a good “click to call” button can increase conversion rate by as much as 200%. That means more visitors become customers.

2. Your Email Signatures

Your email signature represents a great opportunity to send out your phone number over and over without having to think about it.

Placing a phone number in an email signature is even more effective given today’s mobile prevalence. With 75% of Gmail users checking their email on mobile devices, it’s easier than ever for someone to observe your phone number in an email, tap their screen, and reach you.

3. Your Facebook Business Page

A Facebook Business Page can be just as important as your home website. With 2.23 billion people using Facebook every month, it’s a great place to put your contact information.

The more people visiting your Facebook Business Page, the more you’ll be able to drive traffic to your website and to your contact information. If you put your phone number there, that means that every “like,” every “comment,” and every new visit on your Facebook Business Page is an additional opportunity for your business to grow.

There are over 80 million small and medium-sized businesses with Facebook pages now. You should be one of them.

4. Business Directories for Your Industry

The visibility of your business phone number will translate into visibility for you. That’s why number directories can boost your ability to make sales. Think of it as a passive way to attract more attention. You only have to place your phone number in a directory once. After that, any potential customers who come across it will come to you.

5. Review Websites

Today’s digital consumers tend to determine quality through recommendations. In fact, people who call from online review sites tend to be highly motivated buyers, with the average phone call lasting far longer than calls from mobile search.

Adding your phone number to sites like Yelp, Google Business, and G2Crowd can be the perfect way to get the word out, especially with an audience that’s actively looking for small businesses like yours.

6. Digital Assets

Digital marketing assets can be just like traditional paper ones—ads, brochures, pamphlets—only made available online. These can be great places to place your phone number. Not only do they help generate interest in your business, but they’re assets that you can continue to re-use and send out again and again. The more digital assets you have, the more opportunities you’ll have to send out your contact information to new potential customers.

7. Employee Resources

There’s nothing quite so personal when it comes to your business promotion than handing someone a business card. Employee resources like business cards, merchandise, postcards, or even labels and stickers are perfect canvases for your phone number. Like digital assets, they’ll continue to drive new customers to calling your business phone number even after you’ve handed them out. They’re inexpensive ways to get your phone number out to more people, especially if you do most of your networking in person. You don’t want to get caught without a business card.

8. Advertisements

If you take out traditional advertisements with magazines, newspapers, or special entries in the phone book, don’t limit your contact information to one avenue. You can include a link to your website and a phone number.

Billboards are another great avenue for local businesses that want to highlight a new vanity phone number. With the average American spending 20 hours each week in the car and 71% of Americans looking at billboards consciously, they still represent an ideal platform for your phone number.

9. Promotional Materials

These are especially popular amongst small businesses with a local market. If you can use promotional materials to get your phone number to the local community, you can expect more relevant customers to come your way. Consider any of the following as an ideal place to put your number:

  • Brochures
  • Handouts
  • Direct mail
  • Sales letters

10. Current Customers

Prepare an email blast to your current customers with an announcement about your new phone number. Even if most of your customers may not have an immediate need, this can renew their interest in your services.

It’s especially important to let current customers know that they can promote you as well. 92% of consumers trust referrals from people they know; if you can get referrals working for you, you’ll stand an even greater chance at bringing in more business.


A new business number is more than just an updated listing. It represents an opportunity to get your name out there, to generate interest from new customers, and to build business assets that continually drive new customers to your contact information. Start sharing your business number today!

Stanley Security Leverages SEO Across the Org

Caroline Graham and Joe Parker are the Digital Marketing Specialist and Digital Marketing Manager, respectively, for Stanley Security, a division of Stanley Black & Decker. They are experts in SEO, but what that really means is that they are evangelists, spreading the word across their organization about the importance of the unique insights into customer …

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In the Game of SEO, You Win or You Don’t Show Up At All: 5 SEO Lessons from Game of Thrones

5 SEO Lessons from Game of ThronesAs an SEO, you play a number of different roles straight from the world of Game of Thrones, all critical to the success of your organization. You are the Master to your house, advising leadership on marketing best practices and how to avoid disastrous pitfalls. You are a high priest/priestess preaching the importance of organic …

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Your Site Should Speak Your Customer’s Language: A Guide to Hreflang Tags

Hreflang tags help your website speak the language of your customers.So you want to start targeting international customers? That’s great! All you need to do is translate your content, right? Google will certainly do the rest. Unfortunately, while we like to think that Google does all the heavy lifting for us when it comes to finding customers around the world, that’s not the case. We …

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Niche Keyword Research: How to Thoughtfully Expand Your Organic Reach

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Google Analytics: Getting Started & Issues to Watch For

Setting Up Google Analytics On the surface, getting started with Google Analytics is incredibly easy. The ideal way to use Google Analytics is via Google Tag Manager (GTM), which is also seemingly very straightforward, since all you need to do is set up an account and follow the steps outlined to create and implement the …

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Agile Marketing for Enterprise Marketing Teams

Chances are you’ve heard of Agile, the software development framework that is increasingly ubiquitous in the tech world. But it is no longer just the purview of R+D teams. Agile principles are also helping marketing teams move faster and get results. For enterprise teams, deploying Agile principles can make marketing teams more flexible and responsive …

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Conductor Academy is Back: Digital Marketing Training to Empower Teams

Conductor Academy offers SEO education for your whole team.Great news for marketers seeking to grow professionally and make a bigger impact with their work (I’m looking at you!): we’re excited at Conductor to announce the launch of the newly revamped Conductor Academy! Content and SEO training designed for you We’ve rebuilt Conductor Academy from the ground up as an on-demand learning hub for …

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How the Yext Spring ’18 Release Improves Local Search Optimization

Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant directories, schema markup, competitor analysis, link building, and more. As our LSO services have grown, so, too, have […]
The post How the Yext Spring ’18 Release Improves Local Search Optimization appeared first on B² Interactive.

General Data Protection Regulation: What It Is & Why You Should Care

On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us.
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SEO News You Should Be Reading

SEO is constantly changing and to say that what you’re doing today will work six months from now, isn’t a sure thing. That’s why it’s important to know where to look for good information. Good SEO requires knowing what’s going on within the industry and adapting along with it. The best way to keep up […]
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Mobile Device Use By the Numbers

A mobile-friendly website is a must, and I’m not just saying that because I design responsive websites. If Google’s index split or your own smartphone habits aren’t enough to persuade you, perhaps the who, what, and how of mobile usage by the numbers will.
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The Importance of Online Reviews in 2017

According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. For businesses that haven’t yet bought into review marketing, you could be missing out.
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The Local Search Serenity Prayer

It’s important to be on top of your local search strategy. But where to start? Our local search serenity prayer can help you focus your local SEO strategy for better ranking and optimization in 2017.
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The Mobile-First Index: How Google’s Latest Change Will Affect Your Website

If you’ve been taking heed of Google’s gentle nudges toward mobile optimization, then this change shouldn’t have a major effect on your site’s rankings. However, many sites still aren’t mobile-friendly and could be at risk of losing out on rankings when Google flips the switch.
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