Advertisements

CFO Insider

Snap looks to raise $1 billion in private debt offering

Snap, the parent company of Snapchat, is looking to add some cash to its coffers via a new proposed private offering of $1 billion in convertible senior notes, with a due date for maturation of August 1, 2026. The debt offering will be used to cover the cost of general operating expenditures involved in running […]

Apple subsidiary FileMaker Inc. changes its name (back) to Claris

Remember Claris, the 1987 Apple spin-off that made applications like MacWrite, MacPaint and FileMaker? In 1998, Apple brought all of those products in-house again, with the exception of the low-code application platform FileMaker . With that move, Claris changed its name to FileMaker Inc. Today, however, the Claris name rises from the dead, as FileMaker […]

Cockroach Labs announces $55M Series C to battle industry giants

Cockroach Labs, makers of CockroachDB, sits in a tough position in the database market. On one side, it has traditional database vendors like Oracle, and on the other there’s AWS and its family of databases. It takes some good technology and serious dollars to compete with those companies. Cockroach took care of the latter with […]

Apple rolls out Apple Card Preview to select users

Apple Card is getting its first group of public test users today. A limited amount of customers that signed up to be notified about the release of Apple Card are getting the ability to apply for the card in their Wallet app today — as well as the option to order their physical Apple Card. […]

Apply to be a TC Top Pick at Disrupt Berlin 2019

It’s official — applications are now open for TC Top Picks at Disrupt Berlin 2019, which takes place on 11-12 December. This pre-conference competition is your chance to experience Disrupt Berlin VIP-style and exhibit your early-stage startup to some of the world’s most influential tech leaders, investors and media outlets across Europe, Asia and beyond […]

Penta, the German business banking startup, raises €8M additional funding

Penta, the business banking provider for small and medium sized enterprises (SMEs) that was recently acquired by fintech company builder Finleap, has raised “over” €8 million in new funding. The round is led by HV Holtzbrinck Ventures. Also participating is Finleap, alongside Fabrick, the Italian platform for open banking and fintech services, which is another […]

Cybereason raises $200 million for its enterprise security platform

Cybereason, which uses machine learning to increase the number of endpoints a single analyst can manage across a network of distributed resources, has raised $200 million in new financing from SoftBank Group and its affiliates.  It’s a sign of the belief that SoftBank has in the technology, since the Japanese investment firm is basically doubling […]

Audi’s new scooter might actually solve a major problem with scooters

Electric scooters are inundating cities, and for good reason. They’re relatively easy to use, accessible, cheap and even a fun means of traveling short distances. And yet, scooters aren’t infallible. For one, it’s nearly impossible to use hand signals, a problem that jacks up the danger factor of these increasingly popular devices. Audi introduced an […]

The Inside adds sofas to its custom furniture lineup

While The Inside already offers a range of made-to-order furniture like beds, headboards, chairs and ottomans, it’s aiming for the center of your living room today with the launch of its first sofa collection. Founded by CEO Christiane Lemieux (who previously founded Dwell Studio and sold it to Wayfair) and COO Britt Bunn (who previously […]

Google is shutting down its Trips app

Google is shutting down its Trips app for mobile phones, but is incorporating much of the functionality from the service into its Maps app and Search features, according to a statement from the company. Support for the Trips app ends today, but information like notes and saved places will be available in Search as long […]

8chan’s new internet host was kicked off its own host just hours later

The bottom-feeding forum 8chan, which grew popular by embracing fringe hateful internet cultures, is having trouble staying online. After Cloudflare dropped its protection of the site yesterday, 8chan adopted the services of Bitmitigate, but soon lost that too as the company providing Bitmitigate with services dropped them. Deplatforming works, but it can be complicated, so here’s a quick explanation of what these pieces are and why we’re witnessing this hot-potato act in the wake of the latest tragic mass shootings.

India’s Indifi raises $21M to expand its online lending platform

Indifi, a Gurgaon-based startup that offers loans to small and medium-sized businesses and also operates an online lending marketplace, has raised 1,450 million Indian rupees ($21 million) in a new financing round to expand its business in the country. The Series C round for the four-year-old startup was led by CDC Group, a U.K.-government-owned VC […]

Which Cryptocurrency to Buy: Top Three Bitcoin Alternatives

Table of Contents: Which cryptocurrency to buy – diversification Look at the Problem the Coin Purports to Solve Does the Coin Project Face Competition? Examine the Roadmap Investigate the Team Bitcoin Ethereum Monero Litecoin Binance Coin NEO Cardano The first thing to say about cryptocurrency investment is that it does not provide a guaranteed windfall […]

The post Which Cryptocurrency to Buy: Top Three Bitcoin Alternatives appeared first on Modest Money.

UK watchdog eyeing PM Boris Johnson’s Facebook ads data grab

The online campaigning activities of the UK’s new prime minister, Boris Johnson, have already caught the eye of the country’s data protection watchdog. Responding to concerns about the scope of data processing set out in the Conservative Party’s Privacy Policy being flagged to it by a Twitter user, the Information Commissioner’s Office replied that: “This […]

This startup wants to democratize custom sneaker ownership

There’s nothing like having a pair of fresh, unique sneakers. Limited-release culture facilitates some of that, but The Custom Movement hopes to make originality and self-expression via sneakers more accessible to the masses. The Custom Movement, a custom sneaker startup backed by Y Combinator, enables independent artists to sell their one-of-a-kind sneaker designs to those […]

Doubling down on business travelers, Airbnb acquires Urbandoor

Airbnb has today announced the acquisition of Urbandoor, a platform that offers extended stays to corporate clients. The terms of the deal were not disclosed. Urbandoor was founded in 2015, according to Crunchbase. One of the big differentiators between Urbandoor and Airbnb was not only its focus on business travelers, relocation, etc., but also that […]

Monzo says it wasn’t storing ‘some’ customer PINs correctly, but has now fixed the bug

Monzo, the fast-growing U.K. challenger bank that recently soft-launched in the U.S., is disclosing a potential, albeit relatively limited, security oversight that saw customer PINs stored incorrectly within the company’s internal systems. Discovered on Friday, the “bug” has now been squashed after being spotted by one of Monzo’s security engineers, co-founder and CEO Tom Blomfield […]

Secure your seat to Disrupt Berlin now and pay later

Sonderangebot! That sounds like a super-cool robotics startup you’d find at Disrupt Berlin 2019, right? But it’s German for special offer — and that’s super cool, too. Our premier tech conference takes place on 11-12 December, and we want to make attending Disrupt Berlin as easy on the budget as possible. Hence, our buy-now-pay-later Sonderangebot! […]

Instagram and Facebook are experiencing outages

Users reported issues with Instagram and Facebook Sunday morning. [Update as of 12:45 p.m. pacific] Facebook says the outage affecting its apps has been resolved. “Earlier today some people may have had trouble accessing the Facebook family of apps due to a networking issue. We have resolved the issue and are fully back up, we apologize […]

On second attempt, hoverboard inventor successfully crosses Channel

Following a failed attempt in July, French inventor Franky Zapata successfully crossed the Channel on top of a hoverboard this weekend. Starting his trek in Sangatte in northern France, the journey took 20 minutes, before landing in St. Margarets Bay, England. “For the last five to six kilometers I just really enjoyed it,” Zapata told […]

Roblox hits 100 million monthly active users

Roblox is big. Bigger than Minecraft big. The massively multiple online title has been around since 2006, but the game has been achieving a crazy amount of momentum of late. On Friday, it announced via blog post that it’s grown past 100 million monthly active users, pushing past Minecraft, which is currently in the (still […]

On the Amazon panopticon

Last year, “Amazon employees met with ICE officials … to market the company’s facial recognition technology,” the ACLU informs us. Amazon VP Brad Huseman later said “We believe the government should have the best available technology.” Then, last month, Motherboard revealed Amazon has partnered with police departments around the country to create “a self-perpetuating surveillance […]

India’s Reliance to buy majority stake in Google-backed Fynd for $42.3M

Indian conglomerate Reliance Industries is acquiring 87.6% stake in Fynd, a seven-year-old Mumbai-based startup that connects brick and mortar retailers with online stores and consumers, for 2.95 billion Indian rupees ($42.33 million), the two said in a brief statement late Saturday. Fynd, which was founded in 2012, helps offline retailers sell their products to consumers […]

Week in Review: Equifax, Capital One and your stupid desire for justice

Hello, weekenders. This is Week-in-Review, where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on TechCrunch this week to surface my favorites for your reading pleasure. Last week, I talked about the Facebook FTC fine, the Sprint/T-Mobile deal getting […]

Series A(ggregate)

We spend a lot of time around here covering the latest startup fundraises, and for good reason. While capital is certainly an input and not an output, there is nothing quite like the closing of a round of several million in venture capital to prove that yes, the startup I’m working on is at least […]

Exxon Mobil: Buy This Oil Supermajor At An All-Time High Dividend Yield

Exxon Mobil (XOM) is an oil supermajor. Due to its poor business performance, the company has pronouncedly underperformed its peers and the broad market in the last five years. During this period, Exxon has shed 27% whereas Chevron (CVX) has dipped only 6% and S&P has rallied 53%. However, Exxon is about to return to […]

The post Exxon Mobil: Buy This Oil Supermajor At An All-Time High Dividend Yield appeared first on Modest Money.

Early-bird pricing ends next week for TC Sessions: Enterprise 2019

Here are five words you’ll never hear spring from the mouth of an early-stage startupper. “I don’t mind paying more.” We feel you, and that’s why we’re letting you know that the price of admission to TC Sessions Enterprise 2019, which takes place on September 5, goes up next week. Our $249 early-bird ticket price […]

Poking and Prodding: Did the CNN Democratic Debate Go Too Far?

CNN poked and prodded for fault lines among Democrats running for president during both nights of debates this week, and that wasn’t to everyone’s liking. The network took a hit on social media and among some critics for baiting candidates and provoking conflict. Drawing out differences in policy prescriptions and records, and seeing how politicians […]

Dasha AI is calling so you don’t have to

While you’d be hard-pressed to find any startup not brimming with confidence over the disruptive idea they’re chasing, it’s not often you come across a young company as calmly convinced it’s engineering the future as Dasha AI. The team is building a platform for designing human-like voice interactions to automate business processes. Put simply, it’s […]

President throws latest wrench in $10B JEDI cloud contract selection process

The $10 billion, decade-long JEDI cloud contract drama continues. It’s a process that has been dogged by complaints, regulatory oversight and court cases. Throughout the months-long selection process, the Pentagon has repeatedly denied accusations that the contract was somehow written to make Amazon a favored vendor, but today The Washington Post reports President Trump has […]

Microsoft Azure now lets you have a server all to yourself

Microsoft today announced the preview launch of Azure Dedicated Host, a new cloud service that will allow you to run your virtual machines on single-tenant physical services. That means you’re not sharing any resources on that server with anybody else and you’ll get full control over everything that’s running on that machine. Previously, Azure already […]

Why AWS gains big storage efficiencies with E8 acquisition

AWS is already the clear market leader in the cloud infrastructure market, but it’s never been an organization that rests on its past successes. Whether it’s a flurry of new product announcements and enhancements every year, or making strategic acquisitions. When it bought Israeli storage startup E8 yesterday, it might have felt like a minor […]

With the acquisition closed, IBM goes all in on Red Hat

IBM’s massive $34 billion acquisition of Red Hat closed a few weeks ago and today, the two companies are now announcing the first fruits of this process. For the most part, today’s announcement further IBM’s ambitions to bring its products to any public and private cloud. That was very much the reason why IBM acquired […]

Salesforce closes $15.7B Tableau deal

In an amazingly quick turn-around for a deal of this scope, Salesforce announced today that it has closed the $15.7 billion Tableau deal announced in June. The deal is by far the biggest acquisition in Salesforce history, a company known for being highly acquisitive. A deal of this size usually faces a high level of […]

A newly discovered hacking group is targeting energy and telecoms companies

There’s a new hacking group on the radar targeting telecommunications and oil and gas companies across Africa and the Middle East. Industrial security company Dragos, which discovered the group, calls it “Hexane,” but remains largely tight lipped on its activities. The security company said Thursday, however, that that the group’s activity has ramped up in […]

TikTok-parent is getting into mobile search

China’s ByteDance, which owns popular video sharing app TikTok, is already working to enter the smartphone business and the music streaming space. It appears the world’s most valued startup also has ambitions about developing its own search engine. Kind of. A company spokesperson told TechCrunch on Thursday that it has introduced a search function in ByteDance’s […]

Cloud-based design tool Figma launches plug-ins

Figma, the startup looking to put design tools in the cloud, has today announced new plug-ins for the platform that will help users clean up their workflows. Figma co-founder and CEO Dylan Field says that plug-ins have been the most requested feature from users since the company’s launch. So, for the last year, the team […]

Asana launches Workload to help prevent burnout

Asana, the work management platform led by Facebook co-founder Dustin Moskovitz, today launched Workload, a new feature for its paying users that aims to help prevent burnout. It does so by making it easier for businesses to fairly distribute work across their teams and, if necessary, redistribute it. “The most productive and happiest teams are […]

The Financial Samurai Podcast: Quitting Your Job Is Selfish, Engineering Your Layoff Is The Right Thing To Do

Since publishing my book, How To Engineer Your Layoff, in 2012, I’ve had a number of people tell me that engineering your layoff is morally or ethically wrong.

But I’m here to argue that quitting your job is the morally and ethically wrong thing to do because you leave so many people in the lurch. Creating a win-win scenario and giving your colleagues time to find your replacement is a much better way to go.

My book is now in its 3rd edition for 2019 and beyond. 

Fitbit lowers guidance after Versa Lite disappoints

Fitbit continued solid device growth for Q2, up 31%, year over year, representing a 5% bump in revenue. From that angle, the company’s long-term turnaround appears to be on track — but things weren’t all cheery this time out. Notably, the company’s stock is down in after-hours trading after it lowered guidance for annual revenue. […]

Digital Health Firm Livongo’s Secret Sauce: Brainstorm Health

Happy Thursday, readers. I hate to be a tease—but I think this is one worth teasing. I’ll have a report out soon (alongside a video interview) about one of the most interesting aspects of Livongo, the digital health chronic disease management firm which enjoyed a massive pop in its public debut on the Nasdaq last […]

Amazon acquires flash-based cloud storage startup E8 Storage

Amazon has acquired Israeli storage tech startup E8 Storage, as first reported by Reuters, CNBC and Globes and confirmed by TechCrunch. The acquisition will bring the team and technology from E8 in to Amazon’s existing Amazon Web Services center in Tel Aviv, per reports. E8 Storage’s particular focus was on building storage hardware that employs […]

Lyft pulls e-bikes in light of apparent battery fires

Lyft is pulling its e-bikes from the streets of San Francisco, as well as from those in the South Bay Area in light of two recently catching on fire. The first reported fire took place over the weekend, with the second happening today, according to the San Francisco Examiner. Don’t think I’ll be going on […]

Revolut launches stock trading in limited release

Fintech startup Revolut is launching its stock trading feature today. It’s a Robinhood-like feature that lets you buy and sell shares without any commission. For now, the feature is limited to some Revolut customers with a Metal card. While Robinhood has completely changed the stock trading retail market in the U.S., buying shares hasn’t changed […]

Calling all hardware startups! Apply to Hardware Battlefield @ TC Shenzhen

Got hardware? Well then, listen up, because our search continues for boundary-pushing, early-stage hardware startups to join us in Shenzhen, China for an epic opportunity; launch your startup on a global stage and compete in Hardware Battlefield at TC Shenzhen on November 11-12. Apply here to compete in TC Hardware Battlefield 2019. Why? It’s your chance […]

Constellation Brands: A Stealth Play On The Marijuana Boom

Investments in cannabis companies have ramped higher in the past few years. Investors now have access to a variety of cannabis-related companies, as products containing cannabis have reached greater social and legal acceptance in North America and around the world. Multiple large companies whose business models are not related to marijuana have invested in this […]

The post Constellation Brands: A Stealth Play On The Marijuana Boom appeared first on Modest Money.

Snapchat launches ‘instant’ tool for creating vertical ads

Snapchat is hoping to attract new advertisers (and make advertising easier for the ones already on the platform) with the launch of a new tool called Instant Create. Some of these potential advertisers may not be used to creating ads in the smartphone-friendly vertical format that Snapchat has popularized, so Instant Create is designed to […]

What happened to the sharing economy?

A few years ago, Silicon Valley couldn’t stop using a trendy buzzword — the sharing economy. The good old top-down economic model with a clear separation between service providers and clients was falling apart. And huge tech companies disrupted entire industries, from Airbnb to Taskrabbit, Uber, Etsy and Getaround. When you retrospectively look at the […]

Aspire raises $32.5M to help SMEs secure fast finance in Southeast Asia

Aspire, a Singapore-based startup that helps SMEs secure working capital, has raised $32.5 million in a new financing round to expand its presence in several Southeast Asian markets. The Series A round for the one-and-a-half-year-old startup was funded by MassMutual Ventures Southeast Asia. Arc Labs and existing investors Y Combinator — Aspire graduated from YC […]

Impossible Foods goes to the grocery store

After receiving approval from the Food and Drug Administration, Impossible Foods has cleared the last regulatory hurdle it faced to rolling out in grocery stores. The company is targeting a September release of Impossible products to join its competitor Beyond Meat on grocery store shelves. The news comes as the company said it inked a […]

Prodly announces $3.5M seed to automate low-code cloud deployments

Low-code programming is supposed to make things easier on companies, right? Low-code means you can count on trained administrators instead of more expensive software engineers to handle most tasks, but like any issue solved by technology, there are always unintended consequences. While running his former company, Steelbrick, which he sold to Salesforce in 2015 for […]

Direct-to-consumer lingerie brand Lively acquired for $85M

Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to an additional $55 million in performance-based payouts. Lively, headquartered in New York, had raised $15 million in venture capital funding, including a $6.5 million Series […]

Clearbanc co-founder and president Michele Romanow is coming to Disrupt SF

Raising venture capital isn’t easy; for some, it’s impossible. Clearbanc offers startups a fundraising alternative, and in just a few short years, it’s become a household name in Silicon Valley circles. The company disrupts the startup funding process by providing companies cash to buy ads in exchange for a revenue share so those companies aren’t […]

Investors bet another $50M on Clearbanc’s revenue share model

That company disrupting venture capital just raised more venture capital. Clearbanc has attracted $300 million, including a $50 million equity investment led by Highland Capital with participation from Arcadia, iNovia and Emergence Capital, and another $250 million from limited partners for its third fund. Clearbanc declined to disclose its valuation, but noted the company was […]

Luna Labs creates playable ads, directly from Unity

It seems obvious that the best way to advertise a game is to let people play the game itself — and we’ve covered other startups tackling this problem, such as AppOnboard and mNectar. But Luna Labs co-founder and CEO Steven Chard said that for most developers, the creation of these ads involves outsourcing: “It might […]

Jamf acquires Digita Security to gain native Mac security

Jamf has been widely known as an enterprise Mac deployment and management tool company, but it has been looking for ways to expand beyond those core capabilities. One thing it heard from customers was that there was a dearth of native Mac security tools. It checked that box today, announcing it has acquired Digita Security, […]

Roxanne Varza to give an update on Station F at Disrupt Berlin

Station F is the world’s biggest startup campus and it’s based in Paris. Director Roxanne Varza first unveiled Station F at TechCrunch Disrupt back in December 2016. That’s why I’m excited to announce that Station F director Roxanne Varza is joining us at TechCrunch Disrupt Berlin to give us an update and tell us about […]

Imperial Brands: Don’t Miss This 10% Dividend Yielder

Imperial Brands (IMBBY) is a leading cigarette manufacturer and tobacco company based in the United Kingdom. It was one of our recent top picks from Sure Dividend for building a portfolio that creates dividends in every calendar month and remains so today due to its competitive advantages, growth potential, and dirt cheap valuation. The company’s […]

The post Imperial Brands: Don’t Miss This 10% Dividend Yielder appeared first on Modest Money.

Confluera snags $9M Series A to help stop cyberattacks in real time

Just yesterday, we experienced yet another major breach when Capital One announced it had been hacked and years of credit card application information had been stolen. Another day, another hack, but the question is how can companies protect themselves in the face of an onslaught of attacks. Confluera, a Palo Alto startup, wants to help […]

America Movil: A Top Telecom Stock For International Growth And Dividends

When it comes to the telecommunications sector, most investors are probably familiar with the U.S.l-based giants like AT&T (T) and Verizon (VZ). Indeed, these two companies dominate the U.S. telecom industry, and have a large investor following thanks to their high dividend yields. However, investors would do well to consider international telecommunications stocks as well, […]

The post America Movil: A Top Telecom Stock For International Growth And Dividends appeared first on Modest Money.

Google teams up with VMware to bring more enterprises to its cloud

Google today announced a new partnership with VMware that will make it easier for enterprises to run their VMware workloads on Google Cloud. Specifically, Google Cloud will now support VMware Cloud Foundation, the company’s system for deploying and running hybrid clouds. The solution was developed by CloudSimple, not VMware or Google, and Google will offer […]

A guide to Virtual Beings and how they impact our world

Money from big tech companies and top VC firms is flowing into the nascent “virtual beings” space. Mixing the opportunities presented by conversational AI, generative adversarial networks, photorealistic graphics, and creative development of fictional characters, “virtual beings” envisions a near-future where characters (with personalities) that look and/or sound exactly like humans are part of our […]

Microsoft acquires data privacy and governance service BlueTalon

Microsoft today announced that it has acquired BlueTalon, a data privacy and governance service that helps enterprises set policies for how their employees can access their data. The service then enforces those policies across most popular data environments and provides tools for auditing policies and access, too. Neither Microsoft nor BlueTalon disclosed the financial details […]

The Exit: The acquisition charting Salesforce’s future

Before Tableau was the $15.7 billion key to Salesforce’s problems, it was a couple of founders arguing with a couple of venture capitalists over lunch about why its Series A valuation should be higher than $12 million pre-money. Salesforce has generally been one to signify corporate strategy shifts through their acquisitions, so you can understand […]

Adobe’s latest Customer Experience Platform updates take aim at data scientists

Adobe’s Customer Experience Platform provides a place to process all of the data that will eventually drive customer experience applications in the Adobe Experience Cloud. This involves bringing in vast amounts of transactional and interactional data being created across commerce platforms. This process is complex and involves IT, applications developers and data scientists. Last fall, […]

Yes, Slack is down. Update: Slack’s back

Update: It’s baaaaaack. Back to work, erm, slackers. Official word, per Slack: We’re pleased to report that we have the all clear, and all functionality is now restored. Thanks so much for bearing with us in the meantime. Are your co-workers ignoring you? Welcome to my world! In your case, however, that is probably because Slack […]

The Great Hack tells us data corrupts 

This week professor David Carroll, whose dogged search for answers to how his personal data was misused plays a focal role in The Great Hack: Netflix’s documentary tackling the Facebook-Cambridge Analytica data scandal, quipped that perhaps a follow up would be more punitive for the company than the $5BN FTC fine released the same day. […]

Emergence’s Jason Green joins TC Sessions: Enterprise this September

Picking winners from the herd of early-stage enterprise startups is challenging — so much competition, so many disruptive technologies, including mobile, cloud and AI. One investor who has consistently identified winners is Jason Green, founder and general partner at Emergence, and TechCrunch is very pleased to announce that he will join the investor panel at […]

Muzmatch adds $7M to swipe right on Muslim-majority markets

Muzmatch, a matchmaking app for Muslims, has just swiped a $7 million Series A on the back of continued momentum for its community-sensitive approach to soulmate searching for people of the Islamic faith. It now has more than 1.5 million users of its apps, across 210 countries, swiping, matching and chatting online as they try […]

CrunchMatch simplifies networking at TC Sessions: Enterprise 2019

Get ready to experience world-class networking TechCrunch-style at TC Sessions: Enterprise 2019. On September 5, more than 1,000 of the top enterprise software minds and makers, movers and shakers will descend on San Francisco’s Yerba Buena Center for the Arts. It’s a day-long conference featuring distinguished speakers, panel discussions, demos and workshops. It’s also a […]

Airbud raises $4 million to add a voice interface to your website

Amazon’s Alexa ushered in a new dawn of user interfaces, bringing voice into the mix as a viable option. Dozens of companies have sprouted because of this, not least of which being Airbud.io. Airbud allows any company to add a voice interface to its website. The company just closed a $4 million round led by […]

Facebook says it’s under antitrust investigation by the FTC

Facebook’s investors were not fazed by the announcement of a $5 billion FTC fine after baking it into share price expectations, but Facebook’s admission that it was now under investigation by the FTC over antitrust issues was a surprise. Facebook detailed in its Q2 earnings release that it has paid the record fine and agreed […]

Following record FTC fine, Facebook stock pops on Q2 earnings beat

Hours after receiving a record $5 billion FTC fine on privacy violations, Facebook delivered a Q2 earnings beat with revenue of $16.9 billion with $1.99 adjusted EPS compared to the Zacks Consensus Estimate of $1.90 EPS on revenue of $16.45 billion. Facebook reported it has 1.59 billion DAUs and 2.1 billion daily active users of […]

Snap overtakes its IPO debut price

Snap may no longer be the laughing stock of the New York Stock Exchange. On the heels of renewed user growth and an earnings beat, Snap closed Wednesday with a share price at $17.60, up 18.68% for the day, giving the company its first close above its $17 IPO debut price since March of last […]

Daily Crunch: Facebook will pay $5B fine

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Facebook settles with FTC: $5 billion and new privacy guarantees Although in line with what was reported before the official announcement, […]

Facebook fails to keep Messenger Kids’ safety promise

Facebook’s messaging app for under 13s, Messenger Kids — which launched two years ago pledging a “private” chat space for kids to talk with contacts specifically approved by their parents — has run into an embarrassing safety issue. The Verge obtained messages sent by Facebook to an unknown number of parents of users of the […]

TikTok tests an Instagram-style grid and other changes

Short-form video app TikTok, the fourth most downloaded app in the world as of last quarter, is working on several new seemingly Instagram-inspired features — including a Discover page, a grid-style layout similar to Instagram Explore, an Account Switcher and more. The features were uncovered this week by reverse-engineering specialist Jane Manchun Wong, who published […]

Twitter tests a new way to label replies

Twitter is testing a new way to make conversation threads easier to follow, with the launch of a new test that labels notable replies with special icons. If the original poster replies somewhere in the thread, their tweet will have a small microphone icon next to their profile picture. Other tweets may be labeled, as […]

Alibaba: A Possible Dividend Down The Road, But Don’t Bet On It Yet

There are many ways for companies to allocate capital, and depending on their strategy, business model, and outlook for the industry they are active in, companies can make vastly differing decisions. Some prefer to make hefty payments to their shareholders via dividends and/or share repurchases, while others favor higher growth investment via either capital expenditures […]

The post Alibaba: A Possible Dividend Down The Road, But Don’t Bet On It Yet appeared first on Modest Money.

Why Dividend Investors Should Not Buy Uber Stock

Uber Technologies (UBER) IPO-ed in early May at $45 per share. Although the company is currently faced with steep losses from growth investment requirements and stiff competition from rivals like Lyft (LYFT) which squeeze its margins, it possesses an enormous growth runway that should eventually lead it to profitability. This leads us to try to […]

The post Why Dividend Investors Should Not Buy Uber Stock appeared first on Modest Money.

Haus, the real estate startup founded by Garrett Camp, raises $7.1M

Haus, a startup aiming to make home ownership more affordable and flexible, is announcing that it has raised $7.1 million in new funding. This amount combines a $4.1 million seed equity investment led by Montage Ventures and $3 million in debt, which will help finance Haus’ new co-investment model. Haus was created by Uber co-founder […]

Only 24 hours left to apply for TC Top Picks at Disrupt SF 2019

Early-stage startup founders, you have just 24 hours left to complete one small task — a task that holds the potential to shift your venture into hyperdrive. Apply to be a TC Top Pick and the chance to exhibit for free at Disrupt San Francisco 2019 in October. There’s no time left to drag your […]

The FS Podcast: How Much Money You Need To Retire Early And Live In Abject Poverty

As more people look to retire early before 60, more people are looking for shortcuts in order to get to early retirement quicker. What I’ve noticed is that more people are willing to live in abject poverty or near poverty just to do so.

I’ve crunched the numbers in this episode and post to show you how large of an investment portfolio you need to live poorly. The numbers are based off the official Federal Poverty Limit. 

The Financial Samurai Podcast: How Much Money You Need To Retire Early And Live In Abject Poverty

As more people look to retire early before 60, more people are looking for shortcuts in order to get to early retirement quicker. What I’ve noticed is that more people are willing to live in abject poverty or near poverty just to do so.

I’ve crunched the numbers in this episode and post to show you how large of an investment portfolio you need to live poorly. The numbers are based off the official Federal Poverty Limit. 

The Financial Samurai Podcast: What Age Do Most People Retire In America

RSS Feed Changes And Podcast Update:
If you are a RSS subscriber to my blog articles and have been recently redirected to my podcasts, please update your RSS reader or browser to point to my new Blog RSS feed: https://www.financialsamurai.com/feed/  I recommend subscribing with Feedly here.

Episode notes: A lot of people want to retire early, but more than 80% of Americans retire after the age of 60. Let’s look at some of the details. Read more and view charts here: https://www.financialsamurai.com/age-people-retire-america/

The Financial Samurai Podcast: The Bull Market Checklist To Living Your Best Life Today

RSS Feed Changes And Podcast Update:
If you are a RSS subscriber to my blog articles and have been recently redirected to my podcasts, please update your RSS reader or browser to point to my new Blog RSS feed: https://www.financialsamurai.com/feed/  I recommend subscribing with Feedly here.

Episode notes: There’s no point making money if you don’t use it to improve the quality of your life. Almost every asset class is going bonkers right now. It feels like we’re making free money. Nothing feels better than converting free money into something tangible or creating a wonderful experience. 

The Financial Samurai Podcast: Financial SEER – A Way To Quantify Risk Tolerance And Determine Appropriate Equity Exposure

RSS Feed Changes And Podcast Update:
If you are a RSS subscriber to my blog articles and have been recently redirected to my podcasts, please update your RSS reader or browser to point to my new Blog RSS feed: https://www.financialsamurai.com/feed/  I recommend subscribing with Feedly here.

Episode Notes: This podcast is for someone who is wondering:

Whether they have the proper asset allocation
How to reduce investment stress while still benefitting from returns
How to quantify their risk tolerance
How to continue moving forward on their path to financial freedom despite all the uncertainty

You can read more and view charts here: https://www.financialsamurai.com/seer-quantify-risk-tolerance-determine-appropriate-equity-exposure/

Small business, big impact: Revitalising communities across Australia

Of Australia’s 2.1 million small businesses, 400,000 employ just four people or less. But while they may be micro in size, the impact they have on our community is immeasurable. 
These same business owners are now required to digitally report their payroll information to the ATO through Single Touch Payroll.

The post Small business, big impact: Revitalising communities across Australia appeared first on Xero Blog.

Single Touch Payroll is here: Your top queries answered

We’re fresh into the new financial year, and there’s change afoot – as of 1 July, Single Touch Payroll (STP) legislation has kicked in for all employers across Australia. 
An ATO initiative to enable real time digital salary reporting, STP means employers are now required to report salaries and wages, PAYG withholding, and superannuation information, each time they pay their employees.

The post Single Touch Payroll is here: Your top queries answered appeared first on Xero Blog.

The Financial Samurai Podcast: Solving The Happiness Conundrum In Five Moves Or Less

RSS Feed Changes And Podcast Update:
If you are a RSS subscriber to my blog articles and have been recently redirected to my podcasts, please update your RSS reader or browser to point to my new Blog RSS feed: https://www.financialsamurai.com/feed/  I recommend subscribing with Feedly here.

Episode notes: I think money counts for at most 40% of our happiness equation, but we’re spending the majority of our time thinking about how to get more money, more power, and more prestige and not on the other 60%. As a result, we are not as happy as we could be. This episode discusses ways to try and increase your happiness.

Transitioning from engineering to product with Adobe’s Anjul Bhambhri

Many roles inside of startups and tech companies are clear: marketers market, salespeople sell, engineers engineer. Then there are the roles like “product manager” that seem obvious on the surface (product managers “product,” right?) but in reality are very fuzzy roles that can be highly variable across different companies. A few weeks ago, TechCrunch editor […]

Brex CEO Henrique Dubugras is coming to Disrupt SF

Fintech startup Brex went from 0 to a valuation of $1 billion in less than two years. It is a fascinating company, and so is Brex’s co-founder and CEO Henrique Dubugras. He’s coming to TechCrunch Disrupt SF to tell us more about the company’s explosive growth. Brex started with a corporate card for startups. Compared […]

Days after pledging to expand internet, Ethiopia’s government shuts it off

Days after Ethiopian ICT officials made public pledges to improve net access, the government began playing on-again, off-again with the internet — shutting it down (almost completely) to coincide with the country’s national exams. Data provided to TechCrunch from Oracle’s Internet Intelligence confirmed intermittent net blackouts from June 11 to 14, with connectivity returning for brief […]

From Project Scarlett to Gooigi: The best of E3 2019

Every story about E3 has opened with a mention of Sony’s absence, and this one’s no different. The lack of one of gaming’s “big three” loomed large over the show, right down to a strange sense of space on the showroom floor. Even Xbox chief Phil Spencer mourned the absence of the company’s biggest competitor, […]

ThinkGeek.com to close, replaced as a section of GameStop

Sad news for anyone who loves geeky goods and top-notch April Fools’ jokes: ThinkGeek.com, the 20-year-old online retailer known for selling more geek-centric gadgets and peripherals than you could fit in a TARDIS, is going away. According to an FAQ sitting at the top of its site, ThinkGeek isn’t “shutting down,” it just won’t continue […]

Price tag to return to the Moon could be $30 billion

NASA’s ambitious plan to return to the moon may cost as much as $30 billion over the next five years, the agency’s administrator, Jim Bridenstine, indicated in an interview this week. This is only a ballpark figure, but it’s the first all-inclusive one we’ve seen and, despite being a large amount of money, is lower than some might have guessed.

You won the H-1B lottery: Don’t lose your ticket when changing jobs

Getting an H-1B skilled-worker visa is like winning the lottery — literally: With the number of new visas issued each year capped at 85,000, most of this year’s over 200,000 applicants face disappointment. But if you’re already working in the United States, then you’ve already won the H-1B lottery, and that makes you a hot commodity.

Why Tesla and Uber won’t escape 25% tariffs — for now

Tesla and Uber both had requests for tariff relief rejected by U.S. trade officials, a decision that will force the companies to pay a 25% tariff or seek new suppliers. Reuters was the first to report the decision by the office of the U.S. Trade Representatives. TechCrunch previously reported on the Trump administration’s refusal to […]

Tesla’s in-car touchscreens are getting YouTube support

Tesla has consistently been adding software to its in-car touchscreen infotainment displays — including sometimes things that probably leave a lot of people scratching their heads. During a special Q&A today at annual gaming event E3 in LA, Tesla CEO Elon Musk revealed that Tesla’s in-car display will support YouTube someday soon. This isn’t the […]

Tesla is bringing the ‘Fallout Shelter’ game to its cars

As part of the gaming option for Tesla’s cars, Todd Howard, the director of Bethesda Games, said that the company’s “Fallout Shelter” game will be coming to Tesla displays. Elon Musk is a huge fan of the Fallout series, saying in an interview at the E3 gaming conference that he’d explored “every inch” of Fallout […]

Daily Crunch: Telegram faces new attack in China

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Telegram faces DDoS attack in China… again The popular encrypted messaging service Telegram is once again being hit with a distributed […]

A widely used infusion pump can be remotely hijacked, say researchers

A hospital infusion pump widely used in hospitals and medical facilities has critical security flaws that allow it to be remotely hijacked and controlled, according to security researchers. Researchers at healthcare security firm CyberMDX found two vulnerabilities in the Alaris Gateway Workstation, developed by medical device maker Becton Dickinson. Infusion pumps are one of the […]

Apple soups up Logic Pro X ahead of Mac Pro launch

When it announced the long-awaited Mac Pro relaunch onstage at WWDC last week, Apple settled on creative pro software as the best way to illustrate the desktop’s power. Along with Final Cut, Logic was one of the centerpieces of that introduction. Today the company issued the update to Logic Pro X illustrated onstage. Version 10.4.5 […]

Spotify outage not related to today’s update, company is working on a fix

This morning, Spotify announced the rollout of a redesigned app for its Premium users. Now, the service is down. The streaming music provider is experiencing an outage today, according to reports from social media and various outage tracking websites, including DownDetector. Spotify had failed to acknowledge the outage on its Spotify Status Twitter account. But […]

UK government invests $194M to commercialize quantum computing

The UK government today announced a £153 million investment into efforts to commercialize quantum computing. That’s about $193 million and with additional commitments from numerous industry players, that number goes up to over $440 million. With this, the UK’s National Quantum Technologies Programme has now passed £1 billion (or about $1.27 billion) in investments since […]

Why is Andreessen Horowitz (and everyone else) investing in Latin America now?

Investments by U.S. venture capital firms into Latin America are skyrocketing and one of the firms leading the charge into deals is none other than Silicon Valley’s Andreessen Horowitz . The firm that shook up Silicon Valley with potentially over-generous term sheets and valuations and an overarching thesis that “software is eating the world” has […]

Kickstarter issues new transparency guidelines for projects

Fresh off its 10th anniversary and under the helm of a new CEO, Kickstarter is shaking things up with a new set of guidelines targeted at seller claims. A new page titled Honest and Clear Presentation in Projects notes: The language you choose to present your project plays a critical role in setting expectations for […]

Google’s Game Builder turns building multiplayer games into a game

Google’s Area 120 team, the company’s in-house incubator for some of its more experimental projects, today launched Game Builder, a free and easy to use tool for PC and macOS users who want to build their own 3D games without having to know how to code. Game Builder is currently only available through Valve’s Steam […]

Calendar influencers? Event social network IRL raises $8M

Why is there no app where you can follow party animals, concert snobs or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you make and discuss plans with friends or discover nearby happenings to fill out your schedule. The […]

Monzo, the UK challenger bank with over 2 million users, expands to the US

Monzo, the U.K. challenger bank with more than two million customers and a unicorn valuation to go with it, has formally announced its U.S. expansion. The tentative move — which TechCrunch exclusively reported was underway five months ago — will see a U.S. Monzo app and connected Mastercard debit card made available via in-person signups at […]

Airbnb launches ‘Adventures’ for tourists seeking more thrills

Airbnb has debuted a new extension of its growing business in providing travel experiences in addition to temporary housing. Called Airbnb Adventures, it’s effectively a collection of tours and trips lasting between three days and a week that go beyond the usual city walking tour. One such trip, for example, is a wildlife excursion in […]

Target Circle and TapHeaven team up in a mobile marketing merger

Target Circle and TapHeaven announced they’re merging into a single company under the Target Circle brand. TapHeaven co-founder and CEO Chris Hoyt, who is becoming chief growth officer at the combined organization, said the two companies have been “trying to solve the same problem” — namely, eliminating many of the inefficiencies in the mobile advertising business. […]

Willo is a robot that wants to replace your toothbrush

If you think about it, the basic concept of a toothbrush hasn’t evolved since… forever. Sure, many people have switched to an electric toothbrush, but it remains a stick with a brush at the end. Willo thinks that’s not good enough. The company has developed an oral care device to improve brushing with a focus […]

VidMob raises $25M for its video advertising tools

Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob’s seed funding back in 2015, it was focused on building a marketplace that connected marketers and professional video editors. That’s still a component of the VidMob business, said founder and CEO Alex Collmer, but the […]

Fieldays 2019: First day done and dusted

It’s so exciting to be back at Fieldays this year, showing how we can help empower small businesses in the agri sector to run their business smarter. As the largest agricultural event in the southern hemisphere, Fieldays is the perfect opportunity for farming teams to stop, take a breath and evaluate their farm processes and management – and we love being right at the heart of all of it.

The post Fieldays 2019: First day done and dusted appeared first on Xero Blog.

Yubo is a social network about socializing

Meet Yubo, a French startup that wants to make social networks a bit more… social. Yubo is an app designed for teenagers, and it’s all about meeting people, making new friends and belonging to a community. The app has quietly grown over the past few years and managed to attract 20 million users. There are […]

Providing supplemental educational videos for healthcare online nets Osmosis $4 million

With over one million YouTube subscribers and 500,000 registered users for its supplemental educational videos, Osmosis, which bills itself as the Khan Academy of healthcare, has raised $4 million in new funding. The round was led by Felicis Ventures, with participation from previous Osmosis investors including Greycroft, Coverys, FundRx, Figure 8, Social Starts, and LearnStart, “By reimagining medical education, Osmosis is […]

Insurance startup Lemonade expands into Europe

Lemonade, the insurance company that’s raised $780 million, is today expanding into Europe with the launch of Lemonade in Germany. As part of the launch, Lemonade is officially unveiling Policy 2.0, a simplified and easy-to-understand version of its renters and home owners insurance, to the European market. Lemonade launched back in 2015 with a brand […]

Foodles raises another $10 million for its cloud canteen

French startup Foodles is raising a $10 million funding round (€9 million). The company provides canteen-like services using connected fridges and daily deliveries. Creadev, DN capital and Adelie are participating in today’s round. This isn’t just fresh capital as existing shareholder Elior is selling its shares in the company. Elior is a large catering and […]

Infarm closes $100M Series B to scale its ‘urban farming platform’

Infarm, the Berlin-based startup that has developed vertical farming tech for grocery stores and restaurants, is disclosing $100 million in in Series B investment. The round is led by London VC Atomico, and consists of mix of equity funding and debt financing. Atomico Partner Hiro Tamura will also join Infarm’s board. Infarm’s existing investors, including […]

Workhorse gets $25 million needed to finish electric delivery van

Workhorse Group, the electric vehicle company that grabbed headlines last month over a proposed deal to buy General Motors’ Lordstown, Ohio factory, has raised $25 million from a group of unnamed investors. The money will not go toward the factory. Instead, it will be used for the more pressing matter of keeping the company running. […]

Qubole launches Quantum, its serverless database engine

Qubole, the data platform founded by Apache Hive creator and former head of Facebook’s Data Infrastructure team Ashish Thusoo, today announced the launch of Quantum, its first serverless offering. Qubole may not necessarily be a household name, but its customers include the likes of Autodesk, Comcast, Lyft, Nextdoor and Zillow . For these users, Qubole […]

The Financial Samurai Podcast: If I Could Retire All Over Again These Are The Things I’d Do Differently

RSS Feed Changes And Podcast Update:
If you are a RSS subscriber to my blog articles and have been recently redirected to my podcasts, please update your RSS reader or browser to point to my new Blog RSS feed: https://www.financialsamurai.com/feed/  I recommend subscribing with Feedly here.

Episode notes: I can’t believe I’ve been writing about early retirement since 2009. The first three years of Financial Samurai was me mainly trying to figure out how to retire early. The subsequent years has been me touching upon various aspects of post-retirement life. Now that I’m deep into early retirement, I’d like to share what I’d do differently if I could rewind time and go back to when I first left work in 2012.

Spacemaker scores $25M Series A to let property developers use AI

Spacemaker, a Norway-based startup that’s created AI software to help property developers and architects make better design decisions, has picked up $25 million in Series A funding. The round is jointly led by Atomico and Northzone, with participation from investors in property and construction tech including Danish property developer NREP, Nordic property developer OBOS, and […]

Fiat Chrysler partners with Aurora to develop self-driving commercial vans

Aurora, the autonomous vehicle technology startup backed by Sequoia Capital and Amazon, has struck a deal with Fiat Chrysler Automobiles to develop self-driving commercial vehicles. The partnership will focus on integrating Aurora’s technology into FCA’s line of Ram Truck commercial vehicles, a portfolio that includes cargo vans and trucks. The deal could extend to FCA’s […]

Fallout 76 is getting a 52-player battle royale mode

Tonight’s Bethesda E3 press conference was all about free additions. In fact, the company actually took to the stage to apologize for Fallout 76’s rocky launch. The publisher quickly added that it’s continued to improve on the title since late last year, listening to player feedback and adding all sorts of additional content. That includes […]

Microsoft’s Project xCloud preview launches in October

Big news out of today’s Microsoft press conference. A few days after Google finally revealed some long awaited details about its Stadia offering, Microsoft just gave us a lot more info on its competitor, Project xCloud. Announced back in October, the game streaming service is designed to offer a hardware agnostic gaming experience. Unlike Google’s […]

6 Digital Marketing Trends Startups Should be Aware of in 2019

The rise of the internet and the increasing penetration of smartphones has made it necessary for businesses to take the digital route. However, it can be challenging to stay a notch above the competition amid changing customer expectations, Google algorithms, and the emerging digital marketing trends.

Without doubt, digital marketing helps new businesses be where their customers are, putting them on the fast track to success. Consequently, startups are striving to attract and engage their audience using various digital channels like websites, blogs, social media, video marketing, direct mailing and messaging.

If you are a startup owner, you cannot afford to ignore the hottest trends in the digital space. Here are the latest trends in the digital marketing domain, enabling you to create a solid marketing strategy that generates leads and drives business profitability.

1. AI Will Power Customer Segmentation

Artificial intelligence is revolutionizing digital marketing by offering innovative solutions that help businesses understand customer needs and preferences, and deliver customized experiences.

No wonder an increasing number of startups are introducing AI to their marketing intelligence systems. In fact, a recent study revealed that 64 percent of firms want to deploy AI this year to drive their algorithms and marketing campaigns.

Apart from offering chatbots and recommendation engines, AI applications such as voice search, image processing, smart report generation, predictive customer behavior, and digital advertising are helping young startups enhance customer experience and stay ahead of the competition. For instance, AI can track customer habits and shopping behavior and make personalized suggestions, giving the users the impression that the product is specifically designed for them.

Programmatic advertising is another trend within the AI space that enables businesses to automate ad buying and reach a specific audience. It is estimated that by 2020, nearly 86 percent of all digital ads will be powered by AI.

AI remains the most cost-effective solution for boosting the productivity and profitability of businesses, making it an indispensable tool for the success of digital marketing campaigns.

2. Demand for Accelerated Mobile Pages Will Increase

With nearly 60 percent of Google search queries coming from smartphones, businesses will have to work on reducing their mobile websites’ loading time in order to improve the SEO ranking and reduce the bounce rate. Customers expect a webpage to load in less than two seconds, failing which they may leave and never return. Refer to the infographic below to know why faster websites can help you boost your profits.

According to Google, more than two billion accelerated mobile pages cover over 900 thousand domains. In fact, the tech giant is moving towards using factors such as mobile-first indexing, accelerated mobile pages (AMP), and progressive web apps (PWA) to determine website ranking.

Startups cannot afford to lose customers due to slow page loading. As people increasingly use digital platforms for searching content and shopping, the demand for AMP will skyrocket.

3. Micro-Moments = New Consumer Behavior

Statistics shared by Digital Trends reveal that Americans spend an alarming 4.7 hours per day on their mobile devices looking for products, interacting on social media, or reading content. Moreover, customers are experiencing ‘content shock’ due to the constant bombardment of ads, tweets, messages, push notifications, and content.

Consequently, new businesses need to think of innovative ways to reach their high-tech customers. Lately, Micro-Moments has created a lot of buzz in the digital marketing space as it helps businesses learn about consumer behavior and deliver marketing messages that are tailored to the customers’ interests (all within a few seconds).

The Micro-Moments feature allows you to be on platforms where your customers are searching ‘in the moment,’ allowing you to increase your visibility and conversion rate. These platforms include Google, Facebook, Amazon, Google Maps and YouTube, among others.

4. This Is the Year of the Video Revolution for Marketers

Videos are on the growth trajectory within the digital marketing space, with 76 percent of business owners believing that video marketing can give them a good customer conversion rate and ROI. In fact, studies show that 68 percent of customers prefer watching an explainer video as against calling the customer service team for assistance.

Unlike plain content, videos build trust, which is the basis of conversion or sales. Moreover, videos increase the visitors’ time on a website, thereby boosting its SEO ranking. Statistics confirm that websites with videos are 53 times more likely to feature first in Google’s search results.

Video marketing is a hot trend in the digital world. Consequently, startups should develop an appropriate video marketing strategy to increase their website traffic and customer conversions.

5. Live Videos Deserve a Special Mention

Whether you use Snapchat, Instagram, YouTube, or Facebook, live videos are growing in popularity. Social media stories are one of the most profitable techniques used by marketers to promote their brands and improve customer engagement.

The fact that these stories disappear after a specific period makes it easy for marketers to take advantage of the FOMO (fear of missing out) factor, creating a sense of urgency among the target customers. No wonder live video is estimated to grow 15-fold between 2017 and 2022, and will account for 17 percent of the total internet traffic by 2022.

This free-to-use effective marketing tool is definitely a must-try for all startups.

6. User-Generated Content Is King

Users trust insights, reactions, and testimonials from real customers rather than promotional pitches. According to Neilson Consumer Trust Index, 92 percent of customers trust user-generated content (UGC) over traditional sales pitches.

Apart from being a cost-effective marketing technique to generate unbiased content, UGC boosts customer engagement, builds customer loyalty, and maximizes business returns. UGC plays a critical role in instilling trust in the target audience and boosting conversion rates. Hence, new business owners will depend on influencers (not necessarily celebrities) to endorse their brands and create engaging and authentic content across digital marketing channels.

Digital marketing has come a long way in changing the manner in which businesses connect with their customers. In order to stay competitive and drive business profitability, startups should be aware of the latest trends in this domain and use them to their advantage.

The 2019 digital marketing trends shared in this post will help you create a solid online marketing strategy for your startup, positively impacting your customer base and bottom line.


Microsoft acquires Psychonauts-maker Double Fine Productions

As it did last year, Microsoft used its Xbox E3 keynote to announce its moves in bulking up its in-house gaming content. At its press conference, the company’s Xbox Game Studios head announced that Microsoft had acquired SF-based Double Fine Productions, a game creator that’s been around since 2000 and was founded by LucasArts’s Tim […]

These Sea Creatures Are Another Big Reason to Go to the Maldives

I was surveying the impossibly white sand and Technicolor-turquoise Indian Ocean outside my beach villa at the Four Seasons Resorts Maldives at Landaa Giraavaru—a dazzling, 44-acre island resort in the country’s remote northern Baa Atoll—when the ring of the mobile phone I’d received at check-in only 20 minutes before shattered my paradisiacal revelry. “The team […]

Game Pass Ultimate brings Xbox subscriptions together at a discount

Update 1:38pm PT: At its E3 conference, Xbox announced that the service will also be integrating Xbox Game Pass for PC as well. Xbox wants the future of the gaming business to lean heavily on subscription services. The company’s Game Pass service has let users download games from a pool of dozens of titles, now […]

Feedback loops and online abuse

I’ve long thought that much of the world can be explained by feedback loops. Why are small companies nimbler than large ones? Why are private companies generally more efficient than governments? Primarily because in each case, the former has a better feedback loop. When faced with a baffling question — such as, “why do online […]

Apple puts accessibility features front and center

Although the meat of Apple’s accessibility news from WWDC has been covered, there still are other items announced that have relevancy to accessibility as well. Here, then, are some thoughts on Apple’s less-headlining announcements that I believe are most interesting from a disability point of view. Accessibility goes above the fold One of the tidbits […]

Watch Microsoft’s Xbox E3 press conference live

This year’s E3 is already off to an interesting start. Sony’s nowhere to be seen, and Nintendo, per usual, has opted to go online only. That leaves Microsoft as the only member of the big three with its own, honest to goodness press conference. The company’s got a big opportunity here, and we’re hoping for […]

Microsoft shares pricing details for Xbox Game Pass on PC

Update: The beta is live today. Ahead of the Xbox E3 keynote this afternoon, Microsoft has dropped the pricing for their Xbox Game Pass plan which gives PC users access to a library of top games. The Service will be launching at a very reasonable $4.99 per month (though they note that’s an “introductory price,” […]